AS Labruna has embraced his world. What the ancient Romans called “mare nostrum”
AS Labruna organised the “Network & Customer Event” with Mediterranean distributors and OEMs. We will go soon into detail
AS Labruna‘s horizon embraces what Roman emperors considered the “mare nostrum” (Latin for “our sea”). The Mediterranean, to be precise, the southern shore, from Morocco to Egypt (rounding the African coast, even Senegal), the coasts of the Middle East, with Lebanon and Israel, and the Balkans. Emerging markets, with an overwhelming hunger for energy, which presupposes a widespread presence of prime power generators, due to an often latent electricity grid. When it is not, in fact, absent. It also means fishing boats and machines to support construction and civil infrastructure.
AS meeting with Oem and subdealer
A narrative made up of real needs, of negotiation with local institutions, of tailor-made solutions, of effective and timely assistance in often inaccessible territories. This is exactly what took place on Tuesday 29 April, and we will report on it, on POWERTRAIN International magazine, on our websites, and on video. AS gathered that “mare nostrum” in its headquarters in Monopoli, Italy, for the “Network & Customer Event”, a preview of the building on which the planning, engineering, logistical and after-sales service support for installers in AS Labruna’s areas of expertise will be based. More than building, it is necessary to speak in the plural, because during the day we explored the triangulation of facilities being set up. Warehouses for engines and spare parts, R&D, training and service centres, offices, assembly lines for customisation, from sprinklers to the configuration of fixed and variable speed units.
More than just chatter!
What is expected from such an event. The discussion ranged from the cost considerations, taking into account the characteristics of each specific market, to technical and installation factors. For example, the fitting of tropical radiators for the most hot climates. Or the availability of air filters versus oil filters. Sharp remarks, equally sharp answers. The fundamental precondition for establishing and consolidating a virtuous relationship between the players involved.
This is the foreword, the rest of this big thing we will tell you shortly.
