Leadership change in marketing for John Deere Power Systems

Internal movements within the marketing leadership for John Deere Power Systems, which is replacing Nick Block with Julien Le Vèly. After a five-year tenure, Nick Block, who had replaced David Hoffman in the autumn of the pandemic, will return to the Ag & Turf division, where he will serve as director.

Julien Le Vély is the new Director of Global Marketing & Sales

In his new role, Le Vély will lead portfolio planning and marketing for JDPS and John Deere Electric Power (JDEP), as well as the global original equipment manufacturer (OEM) business. He will focus on delivering growth for the company’s external powertrain business to create differentiated value through advanced diesel technology, renewable fuels, and electrification offerings.

“Julien’s strategic vision, proven execution, and global perspective will serve him well in this role,” said Pierre Guyot, Senior Vice President, John Deere Power Systems. “His well-rounded experience leaves him uniquely qualified to lead us in this new era in power that will prioritize customer choice, performance, and efficiency.”

A strong experience

Most recently, Le Vély was the Director of Production Systems for High Value and Small Acre Crops in the Ag Division at John Deere, where he was responsible for developing strategies to optimize farmer outcomes in that space. This role also included responsibility for the 5 Series Tractors and Loaders business globally.

Le Vély’s extensive experience at John Deere spans over 20 years and includes various assignments in engineering, manufacturing, and product line management. He was involved in the early development and implementation of the Deere Excavator Portfolio in China and Russia and led the integration of new businesses, such as Monosem in France.

His experience also includes roles as Director of Product Sourcing Strategy for Construction & Forestry (C&F) and Director of Battery Electric Systems for Small Ag & Turf (SA&T), where he coordinated the development of an autonomy-ready battery electric vehicle (BEV) tractor with a new, fully electric architecture.

Le Vély holds a bachelor’s degree in Mechanical Engineering from the University of Nantes, France, a master’s degree in Mechanical Engineering from Kansas State University, and an MBA from the University of Chicago Booth School of Business.