Berbu, AS Labruna and the marine thing in Morocco

Berbu is one of the flagships that AS Labruna presented to us during the Network and Customer Event. The collaboration between Berbu, AS, and FPT Industrial is supported by the dynamism of the local industrial landscape, the proximity to Europe, and the region’s political stability. We had a conversation with Munir Hassani, who gave us an overview of the company.

Munir Hassani on behalf of Berbu

“I’m together with Mr. Berbu Ahmed, the owner and chairman of the company. We are based in Agadir, in the south of Morocco, and we operate in the marine sector. We also manage our own fleet of about 25 boats, including trawlers and sardine boats. In addition, we are a dealer of marine engines in Morocco. At present, we are working in close collaboration with FPT, offering marine engines in the 600-horsepower range, which are widely used on Moroccan trawlers, sardine boats, and other types of fishing vessels.”

About Morocco and the company perspectives

“As you know, Morocco is currently one of the most stable countries in North Africa and serves as a gateway to the rest of the continent. Our strategy is to expand our reach and become a dealer in other countries in the region. We are already collaborating with Mauritania and are planning to extend our operations to Senegal and beyond. We also supply gearboxes to match the engines and ensure the propulsion system is well adapted to the boats’ requirements.”

FPT Industrial Cursor 16 and the Stage V horizon

“When it comes to fishing boats, we are currently focused on the Cursor 16 engine. In the past, we sold the Cursor 13, but that model has been discontinued. Now the Cursor 16 is our main product: it’s a common rail engine, very efficient in terms of fuel consumption, and easy to maintain and control. Thanks to its electronic control system, it’s like having an additional mechanic on board—it helps identify problems and suggests how to solve them, so the engine can be up and running again quickly. Although Morocco has no strict emissions regulations at the moment, we are committed to introducing the most advanced engine technologies available, including Stage V engines. While Moroccan workers are not yet as familiar with electronic engines as their European counterparts, we are actively working to support and train them. Most of the engines currently used in Morocco are old, mechanical models. Our mission is to bring in modern solutions and ensure that local technicians have the knowledge and skills to adopt and maintain this new generation of engines.”