Allison and Dana: Naming Is the Final Stage of Unification

The integration between Allison and Dana is moving forward at a steady pace, accelerating the consolidation and expansion of their joint product portfolio. Following the acquisition of Dana’s Off-Highway Drive & Motion Systems business earlier this year, the company has officially transitioned to a unified brand architecture under the single corporate name of Allison.

From US to Europe to Far East

With this consolidation, a global industrial player takes full shape. Rooted in the United States, where it maintains its headquarters, the group leverages a strong engineering and manufacturing presence in Europe—particularly in Italy—alongside an established footprint across major global markets, starting with the Far East. Operationally, the corporate enterprise will now be known simply as Allison.

Two Paths to Leadership

The company will manage its commercial operations through two distinct business units: Allison Transmission and Allison Off-Highway Drive & Motion Systems. Product lines historically associated with the acquired off-highway division—including Spicer, Brevini, GWB, Fairfield, and Graziano—will be retained as product brands under the Allison master brand.

The reorganization will not alter current product development, sales channels, or technical support frameworks. The existing distribution and dealer networks remain fully operational across both divisions, backed by the centralized resources of the parent company. The unified product portfolio, which now spans the complete driveline including axles, transmissions, and driveshafts, will be presented next month at bauma China, the main trade exhibition for the Asian construction and mining machinery sectors.

Insights

“Our products have a long history, earning the trust of customers over decades. Much of what they value about Allison is embodied in the product brands themselves,” said David Graziosi, Allison Chair, President and CEO. “By uniting all of our product brands under Allison, we communicate a consistent strategy and promise to keep the essential industries our customers serve moving forward with confidence.”

Highlights

• Acquisition Completion: Allison Transmission officially closed the acquisition of Dana Incorporated’s Off-Highway Drive & Motion Systems business for $2.7 billion.
• Corporate Structure: The combined entity operates under the Allison name, split into two commercial units led by Fred Bohley and Craig Price.
• Global Hub: Operations are centralized at the corporate headquarters in Indianapolis, Indiana.

Who is David Graziosi and what is his professional background with Allison Transmission?

David Graziosi is the CEO and President of Allison Transmission. He began his career as a tax auditor, gaining extensive expertise in multinational manufacturing corporations. He joined Allison in 2007 as CFO, oversaw its transition to a public company in 2012, became President in 2016, and was appointed CEO in June 2018.

Which firms acted as advisors and provided financing for Allison’s acquisition?

BofA Securities and KPMG served as financial and transaction advisors, while Latham & Watkins acted as legal advisor. Committed financing for the transaction was provided by Barclays, BofA Securities, Citigroup, and JPMorgan, with Edelman managing strategic communications.