CNH Industrial is about to acquire excavator manufacturer Sampierana SpA, a privately-owned Italian company that specializes in the development, manufacturing and commercialization of earthmoving machines, undercarriages and spare parts. CNH will immediately purchase 90 percent of the company and will control entirely the brand by four years. This is a very significant news for the future plans and strategies of CNH Industrial, which is about to enhance its offering in the construction segment, gaining greater in-house capabilities, control over the value chain and market share opportunities.

CNH Industrial and Sampierana: the reasons behind the acquisition

Sampierana is based in Italy with its headquarters and production sites in San Piero in Bagno (main HQ) and Modena. Furthermore, it operates a fully controlled subsidiary with production facilities in Kunshan, China. Recognized in the construction sector for its line of Eurocomach mini and midi excavators and for special undercarriages, Sampierana Group has recorded excellent performance year-over-year, particularly in Europe, and is acknowledged for its reliability, quality and innovative technology.

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The acquisition is supposed to enable CNH Industrial’s Construction Equipment business to integrate Eurocomach mini and midi excavators, Sampierana undercarriages and spare parts into its current product portfolio alongside those of its existing third-party OEM partners. It confirms CNH Industrial’s commitment to invest in and grow its construction equipment business, better positioning it in the high-demand mini and midi excavator market.

A comment by CNH CEO, Scott Wine

«This latest strategic acquisition will further accelerate the profitable growth of our construction equipment business. Sampierana’s exceptional portfolio solidifies our presence in critical market segments and provides our dealers and customers access to industry-leading products backed by our brand, distribution, and manufacturing experience», said Scott Wine, Chief Executive Officer of CNH Industrial. «I want to thank Stefano Pampalone, President Construction, and his team, both for driving this deal to completion and for their excellent work turning around our construction business, rightsizing the footprint and returning it to profitability – an impressive achievement given the challenging period».


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