Manitou Group teams up with video game Farming Simulator 2019

Manitou Group, global leader in rough-terrain handling, has signed a partnership with “Farming Simulator 19”, the online video game with the Man Chp Solution.

With three models incorporated into this version, the group is presenting its latest telehandlers and forklifts in a new and fun way.

Farming Simulator 19 will be released November 20, 2018.

Manitou in Farming Simulator 2019

Three new models representing three quite distinct ranges will be appearing in the new farming simulation game developed by Giants Software: the MLT 737-130 PS+ telehandler from the NewAg range, the MLA-T 533-145 V+ articulated telescopic loader, and the MC 18 model, the first rough-terrain forklift to be included in the game.

The advantages of the digital world

The group wants to introduce its recent models to a wider audience by reaching all generations.

Arnaud Sochas, Product Manager of the agricultural range at Manitou, explained: «Farming Simulator is the favorite video game of farmers today, with over 15 million copies sold in 10 years.

It is exciting to be able to show off the features and benefits of our solutions (machines, options, and attachments) in highly realistic environments.

Our aim is to promote these models through Farming Simulator, while offering players the opportunity to come and see the machines “in real life” when they are exhibited at trade shows».

Thanks to this partnership, the group will be able to contribute its latest innovations and even expand the represented product range within Farming Simulator in the future.

In addition, the Manitou group’s booth will include a game demonstration area during upcoming international trade shows such as Sima in Paris in February 2019.

The publisher explained why he was interested in adding these three new machines to the simulations: «The Manitou group has established an international reputation in the handling sector.

It was important for us to be able to represent them in this new edition. These three models offer a very wide range of applications, which will obviously make all our players very happy» said Thomas Frey, Creative Director at Giants Software.



FPT Industrial: let’s go, XC13

The XC13 surely sounds agnostic in FPT Industrial’s unofficial nomenclature; it comes, indeed, with a tripartite certification: Euro 6E (winking an eye at the upcoming Euro 7), methane gas and also biofuel, with a link to hydrogen. Andrea Abbà, FPT’s product marketing manager, told us about dialogui...

Related articles

Middle East Energy in Dubai cancelled

The Middle East Energy (MEE) has been cancelled. The event was earlier rescheduled to start today (April 17) in Dubai, but the adverse weather conditions did not allow it.

José Cuadrado is the new Global CEO of Yanmar Compact Equipment

José Cuadrado has been appointed Global Chief Executive Officer at Yanmar Compact Equipment (Yanmar CE), and Chairman of the Board at Yanmar Holdings Co., Ltd. Cuadrado replaces Giuliano Parodi, who is now transferring to manage the Yanmar Group’s Strategy Division, as Chief Strategy Officer.