Yanmar strengthens its commitment to Saudi Arabia with a new office in Riyadh
Yanmar announced the establishment of Yanmar Arabia, further solidifying its long-standing presence in the Kingdom of Saudi Arabia. With over 55 years of collaboration through its distributor, Abdullah Hashim Co. Ltd., Yanmar has been a trusted name in delivering high-performance engines and powertrain solutions to various industries.
Yanmar announced the establishment of Yanmar Arabia, further solidifying its long-standing presence in the area. With over 55 years of collaboration through its distributor, Abdullah Hashim Co. Ltd., Yanmar has been a trusted name in delivering high-performance engines and powertrain solutions to various industries.
Yanmar Arabia officially opened its doors on February 10th in Riyadh, marking a significant milestone in its commitment to supporting the region’s industrial and power needs with cutting-edge technology and exceptional service. The ew company marks a strategic shift, emphasizing its expertise in TNV engines and tailored powertrain solutions for OEMs. Unlike finished products, Yanmar Arabia focuses on providing cutting-edge engineering support, application development, and customized solutions that align with Saudi Arabia’s Vision 2030 industrialization goals.
Underlining its commitment to Saudi Arabia’s industrial growth, Yanmar Arabia has already made significant strides. A key milestone includes a partnership with ASAD Industries, a local OEM based in Jeddah, which now produces truck refrigeration units powered by Yanmar engines. This collaboration is a testament to the Japanese group’s dedication to fostering local manufacturing and enhancing technological capabilities in the region.
“We are not just here for commercial purposes. Our mission is to provide world-class powertrain solutions that drive local innovation. By working closely with Saudi OEMs, we aim to contribute to the ‘Made in Saudi’ initiative, empowering manufacturers with reliable and sustainable engine solutions,” said Samir Laoukili, CEO of Yanmar Arabia.
Echoing this sentiment, General Manager Raheel Aziz added, “Our focus is on delivering application engineering expertise and strengthening our partnerships with local manufacturers. Through Yanmar Arabia, we will continue to support the Kingdom’s industrial evolution with robust, high-efficiency engine solutions.”
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